Various Projects
Gallegos
Company Rebrand
Some call them stone masons. Others, brick masons. Regardless, they’ve been masters of their craft in the Rocky Mountains for 50 years and counting. In a world that focusses on finished projects and lacks any form of humanity, Gallegos set out to show their passion for what they do by highlighting different areas of their expertise through their people rather than projects. We were tasked with rebranding their company (new logo and tagline) and developing a new marketing campaign.
Agency: Hill Aevium
Creative Director: Gordy Hirsch
Art Director: Gordy Hirsch
Copywriter: Paul Suggett
Photographer: John Johnston
Before
After
Eagle Climbing + Fitness
Grand Opening Campaign
Climbing is a popular summer sport in the Vail Valley. The key word being summer, until now. Eagle Climbing + Fitness opened the first indoor climbing gym in Eagle late Fall of 2018 making it the only true climbing gym from Golden to Grand Junction. We were happy to help them with the launch with some unique ways to expand their reach and get the word out to every climber and yoga enthusiast within 100 miles of their facility.
Payette Brewing
12 Gauge Seasonal Release
Payette Brewing Co. launches an exceptional, limited-edition beer that stands out from any other brew in their lineup. This annual release, available in two flavors, is a must-have for craft beer enthusiasts and collectors alike. The goal of this label over the years has been to separate itself from the gun/weapon feel in look and expand to a broader sense of ideas that are less controversial to some.
Storm Glass
Brand strategy + development for a new coffee shop
Storm Glass, named after the instrument designed to predict the weather, is a local, multi-roaster coffee shop with a goal to create a space to pause, enjoy, and connect. I designed the logo, wrote the tagline and shoot and write for social media.
Eagle Climbing + Fitness
Grand Opening Campaign
Climbing is a popular summer sport in the Vail Valley. The key word being summer, until now. Eagle Climbing + Fitness opened the first indoor climbing gym in Eagle late Fall of 2018 making it the only true climbing gym from Golden to Grand Junction. We were happy to help them with the launch with some unique ways to expand their reach and get the word out to every climber and yoga enthusiast within 100 miles of their facility.
Payette Brewing
12 Gauge Seasonal Release
Payette Brewing Co. launches an exceptional, limited-edition beer that stands out from any other brew in their lineup. This annual release, available in two flavors, is a must-have for craft beer enthusiasts and collectors alike. The goal of this label over the years has been to separate itself from the gun/weapon feel in look and expand to a broader sense of ideas that are less controversial to some.
Payette Brewing
12 Gauge Seasonal Release
Payette Brewing Co. launches an exceptional, limited-edition beer that stands out from any other brew in their lineup. This annual release, available in two flavors, is a must-have for craft beer enthusiasts and collectors alike. The goal of this label over the years has been to separate itself from the gun/weapon feel in look and expand to a broader sense of ideas that are less controversial to some.
Amélie Company Rebrand
Before
After
The Wildlife Council Awareness Campaign
The Wildlife Council came to Pilgrim with a need to educate the public on how exactly hunters and anglers can be considered conservationists. Since fees from hunting and angling licenses pays to help protect, conserve and study wildlife and their environments, they actually do a lot more than you might think.
Agency: Pilgrim
Creative Director: Holly Menges
Associate Creative Director: Gordy Hirsch
Post Production: Idolum
Director: Ben Tedesco (Fueld Films)
Post Production: Idolum
Pilgrim Thanksgiving Gifts
It's only fitting that Pilgrim use Thanksgiving as their holiday of choice to say thanks to our clients, vendors and friends that we are thankful for. For 2015 we chose to a unique gift of a pair of pumpkin pies. One for the client to enjoy and one to share with someone of their choosing. The laser-etched pie boxes delivered a message on their own and a longer message when placed next to each other.
Rocky Mountain Health Plans
For ten years Rocky Mountain Health Plans was known for their tagline: "We understand Colorado. We understand you." They didn't want a full pivot, but wanted us to give them a refresh.
Agency: Pilgrim
Creative Director: Holly Menges
Associate Creative Director: Gordy Hirsch
Post Production: Futuristic Films
Director: Alex Grossman (Futuristic Films)
Sound: Dynamite Laser Beam
Various Posters
Eating Recovery Center
We created a series of videos and short film to raise awareness to the disorder, the Eating Recovery Center itself and three new locations that were opening.
Agency: Pilgrim
Creative Director: Holly Menges
Associate Creative Director: Gordy Hirsch
Post Production: Chris Sessions
Director: Chris Sessions
Sound: Chris Sessions
Coloradans Against Auto Theft
This holiday campaign was targeted at making people aware of dangers of "puffing." Puffing is when a driver leaves their car running while unattended. 39% of Coloradans don’t know leaving a car running unattended is illegal (2016 Talmey-Drake Poll). There were 199 “puffer” car thefts in 2016, with an average of 17 stolen per month (ATICC).
Creative Director: Gordy Hirsch
Art Director: Gordy Hirsch
Copywriter: Greg Cotten
Director: Jim Elkin (Roshambo Films)
Post: William Bullen (idolum)
Sound: Paul Vastola (Rocky Mountain Recorders)
Delta Dental Foundation of Colorado
The Delta Dental Foundation of Colorado came to us to create a campaign aimed at the Latino family to start brushing their toddlers teeth from day 1. Along with a TV spot and website we created an ambient giant tooth coated in dry erase paint - kids can mark it up, then 'brush' off the mess with giant toothbrushes. And a mirror cling to inspire better brushing habits.
Once
The place to come to learn to not suck in advertising. I took on the role Creative Director at Amélie Company and in order for me to learn more about my role I sought outside help by forming underground group discussions from industry leaders, called ONCE.
Qwest
Creative Director: Mike Weed
Art Director: Gordy Hirsch
Copywriter: Steve Dolbinski
Director: Sam Jones (Tool)
Post: Chrome
Sound: Rocky Mountain Recorders